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Connecting With The Right People: Developing Genuine Business and Personal Relationships with Steven Pressfield, Joe Polish, and Dan Sullivan - Part 1 - 10xTalk Episode #210
10x Talk
What's in It for Them?
Shang todan: The one thing you really learn in advertising is what's in it for them. Joe, i want to talk with you about this as we go along here. One of the things though is having studied the world of persuasion and influence. We all want something but does your give equal your want? Shang todan: You don't have to show up with an agenda or a sneaky flattery. And people that are reciprocal can just take from you.
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