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Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
The Importance of UX in Creating Outcome Goals
The product has two purposes or it does two has two affectations. One is it's supposed to affect the environment, right? Again, like, so a consumer wants to leave the EU, right? Or consume. Like your immigration policy. Okay. So there's a separate feedback loop, different signals that consumers are going to be looking for to determining whether or not this product is doing what it should be.
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