The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 733: Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Targeting Decision-Makers vs. Users: A Strategic Approach

Exploring the critical decision of whether to target decision-makers or users in sales outreach, considering factors like company stage, market personas, and evolving strategies. Emphasizing the importance of personalized, problem-solving emails for high-level executives and the need for team members skilled in reaching decision-makers with tailored communication.

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