AB 304: Don't Burn Trust to Get Attention with Seth Godin
All Business with Jeffrey Hayzlett
00:00
Navigating Authenticity and Branding
This chapter explores the balance between winning fast and failing fast within personal and professional contexts, highlighting the concepts of finite and infinite games. It delves into the personal journey of writing, overcoming challenges like writer's block, and the importance of maintaining authenticity while delivering consistent quality in branding. The conversation emphasizes the need for genuine trust and intentional actions in building a strong brand presence, moving beyond superficial logos to deliver a reliable promise to the audience.
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