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EPISODE DESCRIPTION
Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!
Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.
In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.
Full transcript and show notes
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TIMESTAMPS
00:00:16 - Challenges of trying a video show
00:01:56 - Benefits of doing a video show
00:02:54 - Justin Moore background
00:03:20 - Justin's childhood entrepreneurship
00:04:09 - Justin's early opportunities on YouTube
00:05:03 - Justin by the numbers
00:05:52 - What we are learning today
00:06:36 - Justin's college days and early career
00:09:34 - Anxiety about life and avoiding disasters by accident
00:10:34 - The start of AprilAthena7 and AprilJustinTV
00:11:41 - What was early YouTube like?
00:14:28 - Very first brand deal
00:15:18 - What were the first months of posting like?
00:16:53 - Is grit as necessary today as it was for early Youtubers?
00:19:02 - TikTok today is YouTube 10 years ago
00:20:06 - Why should you diversify your income?
00:26:15 - AdSense + Brand Deals vs Direct Monetization
00:29:38 - Recent failures + sticking it out
00:32:47 - Why you need to be getting brand deals
00:34:54 - How to get a brand deal with 0 followers
00:46:11 - Teaching new creators business etiquette
00:47:59 - How do you pitch yourself to brands?
00:53:55 - Who do I send my pitch to?
00:56:55 - What's the best 1st step to getting a brand deal?
00:59:04 - Marketing Rule of 7
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RECOMMENDED NEXT EPISODE
→ #179: Justin Moore
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