Moonpig: Nick Jenkins and the £120m card company
Secret Leaders
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Is Your Key Learning From TV Advertising?
Once you've got your business model and margins worked out, and that side is time to just double down and scale. We sell roughly 12 million cards a year, but only on the market share 1.5%. It's very much an English-speaking thing. So we were in Australia, a little bit in America, but basically it was 90% British, and 8% Australian, and 2% American. There's a lot of stuff that can't replicate online if you want a card covered in fluff or one with lights on,. so when it comes to analyzing the market, it's really important to analyze the market.
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