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Outlook for Markets, Consumers, and Tech

Bloomberg Surveillance

CHAPTER

Shifting Trends in Holiday Shopping

This chapter examines the changing behaviors of consumers during holiday shopping, particularly around Black Friday and Cyber Monday, emphasizing a preference for early and intentional purchases driven by deal-seeking. It discusses the adaptations retailers must make in response to these trends, including competitive promotional strategies and the significance of cash-back incentives to engage value-driven shoppers.

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