Outlook for Markets, Consumers, and Tech
Bloomberg Surveillance
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Shifting Trends in Holiday Shopping
This chapter examines the changing behaviors of consumers during holiday shopping, particularly around Black Friday and Cyber Monday, emphasizing a preference for early and intentional purchases driven by deal-seeking. It discusses the adaptations retailers must make in response to these trends, including competitive promotional strategies and the significance of cash-back incentives to engage value-driven shoppers.
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