016 - Discovering your PERFECT Content Strategy with JT Barnett.
Sweat Equity
Challenges and Evolution in Content Creation for Brands
The chapter explores the process of creators testing their fit with brands through sample content and meetings, highlighting the shift towards direct engagement with businesses. It discusses the risks of building a business solely around a single creator and emphasizes the importance of authenticity in content creation. The conversation delves into the evolving strategies of content creation, cautioning against blindly following trends and stressing the value of individuality and personal voice.
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