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4min chapter
TONI SEGARRA: Experto en Publicidad revela el Marketing de Dios
NUDE PROJECT PODCAST
Dinámicas del Marketing: Marcas de Lujo vs. Conveniencia y la Evolución de Ikea
Este capítulo analiza cómo la percepción del logo afecta el valor del producto en marcas de lujo y de conveniencia. Se discute la transformación estratégica de Ikea, que pasó de centrar su publicidad en la funcionalidad a enfocarse en la conexión emocional con el consumidor.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode