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The Entrepreneurial Employee — Kaihan Krippendorff

Selling with Love

CHAPTER

Innovation Within Organizations: A Path to Success

This chapter challenges the common belief that entrepreneurship is the only path to success, highlighting the importance of innovation within organizations. The speakers discuss the advantages of being an internal innovator, such as leveraging scale and resources, and having lower personal financial risk. They also explore the attributes required for successful internal innovation, including market awareness and strategic risk-taking.

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