Video to Increase Show Rates

The social reciprocity piece is a really good one and an undervalued one. We took the time to connect with people who had registered in this very intimate way. And i really, truly believe that the video played an important role in getting that show rate to be higher than it might otherwise have been. It's so much more difficult to disappoint or reject a human than it is a, you know, a wall of a faceless digital text.