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Lighting Bolts, Anti-sales Calls, and Removing Steps

Searching For SaaS

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Navigating Customer Insights for Software Development

This chapter discusses the intricacies of customer research in software development, focusing on validating business ideas and understanding buyer motivations. The speakers share insights on effective methods for engaging with potential customers and interpret their feedback to drive better business decisions. Strategies for uncovering customer needs, assessing budget sensitivities, and demonstrating the value of software solutions are also explored.

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