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2min chapter
Proving the link between advertising and profit
The WARC Podcast
Intro
This chapter introduces the 'Profitability 2' study, a sequel to a 2017 report linking advertising to business growth. It emphasizes the need for updated research due to recent global events affecting marketing effectiveness and paves the way for a discussion with the report's authors on its implications for brands and agencies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode