The Jason Marc Campbell Business Podcast cover image

Long-term strategies for successful small businesses - André Chaperon & Shawn Twing

The Jason Marc Campbell Business Podcast

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The Two Ways to Think About Pay Traffic

Cobet.com has a free, no opten required ten day course on pay traffic. It was really my best thinking about pay traffic before we released the course. I would generally insi would teach starting with a what i call a bull's eyed search term. In a bull's eye search, that represents something that your ideal prospect would be searching for. And if you cant convert that person, someone who searches for just by widgets, is unlikely to convert them. Start with ideal and see if you can convert ideal, because if you can't convert ideal, you can’t convert sub optimal. That's just logic.

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