#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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The Relaunch of Golden Circle
Shangalas is relaunching its hotel hockey program as Shangala Circle. It's the biggest change, I would say, for the group, for the program in the last 10 years. The goal is to shift the perception of it being more than just a hotel hockey program and help consumers identify with the group through this platform.
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