6min chapter

Odd Lots cover image

How a Traditional Toymaker Is Going Big on Digital Games

Odd Lots

CHAPTER

Exploring the Dynamics of Monopoly Go's Business Model

This chapter explores the mobile game Monopoly Go, highlighting its impressive $3 billion revenue and engaging gameplay mechanics reminiscent of the classic board game. It also examines the business model centered on in-game purchases, shedding light on its impact within the gaming industry.

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