It was definitely months of design. I think that especially when it comes to developer experience and like understanding that experience is definitely the hardest part. There's also a bunch of stuff that you have to do and then you get the data back and like, and you have to analyze all of it and decide what you're going to do with it. And then we ended up writing a report and so we call it the state of developer experience at Peloton because he actually like produced this pretty long report which goes out to our leadership and platform team.

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