Swifties and Drake fans’ beef with Ticketmaster
The Decibel
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Ticketmaster's Dynamic Pricing
Ticketmaster uses an algorithm to determine the price of a ticket based on demand. The company is trying to maximize revenue both for themselves, but also for artists. If there's a huge number of people waiting in the queue, like right when tickets go on sale, they realize that the demand is there and so why not raise the prices?
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