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How to Build Hype for $100 Million Leads
"I added in a lost chapter that has never been released. Transparently, I'm doing that to build hype for $100 million leads," he says. "It talks about your first avatar and how to segment customers to make more money" He adds: "People are so contrarian, people always feel like they're being sold" 'You use that psychological bias to your advantage' is one of the most powerful techniques I've ever seen in sales.'