The 12-Week Year

In the book Switch, Chip and Dan Heath point out that when your perception of the magnitude of a big change shrinks in your thinking, you are more likely to achieve your goal. The 12-week year is designed to create a sense of measurable progress right out of the gate. To reach your 12-week goal, for instance, you will have to do things differently and do different things. If you consistently apply the weekly routine, your 12- weeks goal will likely become a reality.