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How Incumbents Thrive and Survive

The Cloudcast

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The Role of Technology in Competitiveness

There is always going to be much more than technology in what shapes the competitive nature of any market segment, right? Having the best technology oftentimes will help you with those early adopters. But as you get into companies and customers who are a little less excited about risk and a little more risk averse, maybe technology isn't that big of a differentiator for them. And then, you know, things like partner networks and the ecosystem around it,.

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