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17min chapter
The Secrets Of Scaling Up — Verne Harnish
Selling with Love
The Importance of Scaling in Today's Business Landscape
This chapter discusses the importance of scaling in today's business landscape, highlighting that scaling can refer to various aspects such as revenue, profit, influence, opportunities for employees, and community contributions. It emphasizes that mid-market firms are key drivers of job creation and innovation and that governments and cities are recognizing the impact of scaling. The chapter also delves into the mindset required for successful scaling and the need for systems and processes to manage complexity.
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