The Future of Endurance Athletes

We're in the process of launching our new website that's got a lot more content, including a lot of white papers that we've written internally. We have a whole sort of roadmap in front of us that we need to consider as we think about our validation package and information that we put out there. So we already have certain pilot partnerships underway with groups across that whole spectrum which will be producing peer reviewed literature that will be published more widely. But we're also in this, I mean, we're sort of focused here right now on the endurance athlete; but we envision a path that expands from endurance,. you know, from the endurance athlete to the team sport athlete to the tactical athlete in