Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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Introduction
Farris is the author of a book called paid attention, which explores human attention and advertising modern didital world. The word itself derived from the latin advertere, to literally pulle towards, to look towards, to draw attention towards something. How do marctes and media companies attract attention, and how does that create value? We have a fantastic panel to day to discuss this ever more important idea.
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