You Don't Want to Be Wrong

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Tim Urban has an amazing TED Talk if you haven't heard, Tim Urban is like one of my all time favorite follows. And he has this TED Talk about procrastination and it speaks about not procrastinating on things you have to do. So I think so often people are scared to be decision makers, especially in their personal lives. That leads to just not making decisions. There are all these decisions you have to make in your life. If you don't give yourself deadlines and make decisions, you're going to procrastinate your whole life,. starting that business, proposing to your girlfriend, all these things.

Austin Rief is the cofounder and CEO of Morning Brew - a daily newsletter with over 4 million subscribers.

In this conversation, Austin spoke about his content diet, who he admires, the one podcast everyone needs to listen to if they’re creating a startup, why he’s taking Twitter seriously in 2023, and much more.

(0:00) Intro

(2:30) Running A Successful Business

(5:25) Stumbling Across Instagram Story Ad

(7:18) MrBeast

(11:23) Justin Bieber

(12:35) Parasocial Relationships

(15:34) Saying No

(17:50) What Makes For Great Content

(21:20) Taking Twitter Seriously

(22:13) Who Does Austin Admire?

(25:25) Why Did Traction Get Austin So Excited?

(29:20) 80/20 Principle