4min chapter

Outbound Squad cover image

Demos, champion enablement, and buyer turnoffs with Grace Tyson

Outbound Squad

CHAPTER

How to Create a Product Led Demo for Your Champion

Repress is a tool that allows sales reps to share live demos of their products with executives. It's used by companies like Salesforce, Microsoft and others for champion enablement. The company also uses it internally in its own sales process. Grace: How do people use repress? Can you just unpack that? Like what's the kind of concept behind that? And how does that typically get executed?

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