How to Sell the True Value of What You Do

"We don't have to learn how to actually sell the true inherent value of what we do," he says. "The value of usability testing is not based on the size of the report." We need to focus on what the business needs, and stop trying to find these rules that are applicable everywhere in every situation,. He adds. There's a symbiotic relationship between user research and businesses because they both benefit from each other.