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Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain

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How to Create Memory for Your Brand

If your branded moments are not till the very end and people have already gone then you know what good is that I was just going to add to that. If it's in second two they might not be watching either so there's another issue with that well. We see that when we do change in memory structures from a control and a test that that's about the point in time when the needle moves a bitYeah now obviously we're here in camp festival of creativity how much difference does the creative make depending on which platform you're watching in terms of amount of attention achieved? yeah wellWell, if you create an asset that moves and lives like a character then you can get straight on with the

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