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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
Transport Aps Are All Optimized Around Speed, Not Senicness
Transport aps are all optimized around speed, not senicness. But they're principally optimized around one or two mettrics which fail to capture things that really, really matter to the human passenger. So this is if you ever want to go to cornwall, particulary, if youwant to go to devon, or you want to goto bristol from london,. ok? There are trains, none stop, from waterloo to bristol, temple meads, and fromWaterloo to exoder saint david's. If you search for them on the national rail web site, these ins do not show up because they are so speed obsessed. Because nobody can
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