Intro

Board (https://board.fun/) has taken over social social media (and for good reason).

It’s one of the most obvious yet innovative products I’ve ever seen.

So as soon as Kevin Twohy (https://x.com/kevintwohy) shared a preview with me I knew we had to do an interview to get the behind-the-scenes (spoiler: I did buy it lol).

So this episode is a deep dive into his design process for the first ever tabletop game console:

- What he learned about prototyping hardware products

- How they figured out the “brand moves” for Board

- How Kevin makes the most of AI tools

- + a lot more

Kevin referenced Mike and Chara Smith’s episode talking about “brand moves” multiple times - https://www.youtube.com/watch?v=Jhxx6yK2J08&t=392s