How to Prioritize Your Email Marketing

In the beginning, I definitely spent a lot more time finding and looking really deeply into an account to find maybe 10 different things for me to inform my decision. We tier all our accounts that we work through. A tier, B tier, C tier with A tier being accounts that you want to spend the most time on. But what I've seen this done really well is in your early days of email writing and tailoring, you should be looking at everything because there's so much information out there.