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6min chapter
Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Uncensored CMO
Creativity in Business Problem-Solving
This chapter examines the essential link between creativity and effective business problem-solving, asserting that creative efforts must drive commercial success. It underscores the importance of consistency in brand management and the self-awareness needed by brand managers to navigate the balance between preserving brand integrity and fostering innovation.
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