The Keys to Durable Behavior Change

I think this is tremendously successful research because for maybe one of the very first times we can see a distribution of figures and successes in a very systematic way. I also like the idea of the mega studies allowing for a mutualization of risks so now we can go and test out maybe you know long shots that have a small probability of success but maybe a significant upside. See is also incredibly important so thinking about the trajectory not just the paper that you're producing but also even the concept seems like a very important part of the work.