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5 ways to keep your brand relevant

Masters of Scale

5 Touchstones for Keeping Your Brand Relevant

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Natalie Massanet's Neta Porte pioneered online shopping for fashion at a time when buying anything online was seen as impossibly new, especially by established luxury fashion. She started with a building block she needed most, a functioning e-commerce platform and participation by major brands. Another founder who has made partnerships part of his brand strategy is AKQA CEO Ajaz Ahmed. He knew landing big name clients was essential in scaling his business and its own relevance.

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