Natalie Massanet's Neta Porte pioneered online shopping for fashion at a time when buying anything online was seen as impossibly new, especially by established luxury fashion. She started with a building block she needed most, a functioning e-commerce platform and participation by major brands. Another founder who has made partnerships part of his brand strategy is AKQA CEO Ajaz Ahmed. He knew landing big name clients was essential in scaling his business and its own relevance.
Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.
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