The Six Universal Principles of Influence

People prefer to say yes to those who've previously done something for them. A study of negotiators found that there was a drop in deadlocks between negotiators by 67%. The principle of social proof says people prefer to follow the evidence of what a lot of other people just like them are doing.

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IN THIS EPISODE, YOU’LL LEARN:

How Charlie Munger and Warren Buffett made 100s of millions of dollars by reading Dr. Cialdini’s book.
Why Warren Buffett always starts his annual shareholder letter by outlining a mistake he has made in the past year.
The 6 most powerful factors of influence used in marketing.
What Daniel Kahneman has said is the most important thing to understand.
Why and how 97% of all online buyers are influenced by social proof before making a buying decision.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Robert Cialdini’s book, Pre-Suasion – Read reviews of this book.
Robert Cialdini’s book, Influence – Read reviews of this book.
Robert Cialdini’s website, InfluenceAtWork.com.
Preston and Stig’s Discussion of, Influence in Episode 22.
Daniel Kahneman’s book, Thinking Fast and Slow – Read reviews of this book.
Aristotle’s book, Rhetoric – Read reviews of this book.
Charlie Munger’s book, Poor Charlie’s Almanack – Read reviews of this book.
Related episode: Influence – Robert Cialdini’s psychology of persuasion w/ Preston & Stig - TIP22.

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