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AI in Sales Prospecting: Enhancing Efficiency and Personalization
Exploring the transformative impact of AI on sales prospecting, this chapter discusses how AI automates tasks, improves data categorization, and boosts sales productivity. It compares human-triggered prospecting with AI-driven cold prospecting, highlighting the strengths of each approach and delves into the advantages of AI in analyzing data, predicting buyer problems, and enhancing personalization in outreach.