The Synopsis cover image

Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

00:00

The Importance of Ad Efficiency in Revenue

If you improve the conversion rate, then people are going to be more willing to pay for the ad. So there's a double whammy of a revenue boost there where it's the actual advertisement itself being more effective. And then also since the advertisement is more effective, I have an opening up of my ad inventory that I could then sell to other people. It's basically like a two to one ratio roughly where it's if I'm improving the advertisement efficacy, I'm getting that by 10%. Let's say I'm getting a 10% boost to revenues because of the ad pricing. And then secondly, I'mgetting a 10% boosts to ad inventory. So it's like a 20

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app