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16min chapter
Liquid Death’s Mike Cessario: Trust your taste
Masters of Scale
Building a Unique Beverage Brand with a Killer Marketing Strategy
This chapter delves into creating a distinct bottled water brand 'Liquid Death' that disrupts the market with its rebellious image and sustainable canned packaging. From the challenges of finding a co-packer to leveraging social media for pre-launch buzz, the chapter explores the brand's journey to success through edgy marketing tactics, rapid scaling, and expanding product lines while maintaining a focus on humor and sustainability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode