The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO WORK SMARTER INSTEAD OF BEING DISTRACTED BY ACTIVITY IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Illusion of Busyness in B2B Sales

This chapter explores the dangers of equating busyness with productivity in B2B sales, stressing the need for strategic thinking and prioritization. It reveals insights on wasted time in unproductive activities and critiques the limitations of CRM systems in fostering genuine productivity.

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