Elevate Classics: Brant Cooper on How To Be Disruption Proof
Elevate with Robert Glazer
00:00
The Imperative of Continuous Innovation in Modern Business
This chapter emphasizes the need for continuous innovation in business sectors like accounting and finance to stay competitive in a rapidly evolving digital landscape. It discusses the repercussions of outdated systems, exemplified by a ransomware attack on a hospital, and underscores the importance of translating research and development into viable market solutions.
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