Elevate Classics: Brant Cooper on How To Be Disruption Proof
Elevate with Robert Glazer
The Imperative of Continuous Innovation in Modern Business
This chapter emphasizes the need for continuous innovation in business sectors like accounting and finance to stay competitive in a rapidly evolving digital landscape. It discusses the repercussions of outdated systems, exemplified by a ransomware attack on a hospital, and underscores the importance of translating research and development into viable market solutions.
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