The Importance of Quality Content

The head of social media inside an iconic brand is looking at you as some third tier, people are coming up. Most agencies don't actually care about trying to make the creative idea they have. They want to do the creative idea and not drive the business. The next thing we do is we create 40 to 50 consumer segmentations. 18 to 22 year old males living in Bangladesh that are into e-sports. That's what Mala stands for. This is the one thing we will stand on. This is what we know. Let's create a consulting product"