In this episode, TJ Larkin reconnects with John Apolinar of Scottsdale Scoop for a deep dive into practical strategies for growing a local newsletter business. They discuss what’s been working for John over the past two months, particularly his high-performing combination of Instagram DMs and in-person networking through the Chamber of Commerce.
John breaks down how he tailors quick, engaging Instagram messages to reach high-ticket local businesses like med spas, lawyers, and luxury home builders. He also shares how he builds meaningful relationships at local events without coming off as salesy—and why that authenticity pays off. The two also explore the value of exclusivity in ad deals and pitching annual sponsorships with real marketing ROI.
Whether you're building a local media brand or just looking to improve your ad sales approach, this episode is full of smart, actionable ideas. Connect with John Apolinar on Instagram @scottsdalescoop or learn more about his newsletter at Scottsdale Scoop.
#LocalMedia
#NewsletterMarketing
#ScottsdaleScoop
#AdSalesStrategy
#InstagramMarketing
#LocalBusinessGrowth
#ChamberOfCommerce
#PodcastMarketing
#ContentMonetization
#MediaEntrepreneur
