3min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Power of Nike

Nike is at absolutely astonishing scale. They are a $51 billion revenue business growing 10% year over year. 40% of this very large business, 50 billion dollar revenue business is now done selling products directly to consumers either in stores or on their website. It's like every corner of Nike is bigger than the brand that you associate with that space.

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