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Elevate Classics: BJ Fogg on Forming World Class Habits

Elevate with Robert Glazer

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Challenges of Forming Healthy Habits and the Concept of Zero

This chapter explores the difficulties of establishing and sustaining healthy habits, including a personal story about the struggle with temptation and the idea of not starting a habit rather than trying to moderate it. The chapter concludes with an ad for Harvard Business Review's leadership content.

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