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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
This Week in Startups
How to Create Your Own Brand
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After a few years of just doing really uncreative advertising or not at the level that I wanted to do, I felt really creatively stagnant. The very first thing that I built was actually a spirits company where I wanted to make brandy cool. And kind of a similar thing, like find a stale category and be the one cool brand in it. If the guy at the top doesn't get it, doesn't understand it, he's never going to make it out into the world.
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