AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
This Week in Startups
How to Create Your Own Brand
After a few years of just doing really uncreative advertising or not at the level that I wanted to do, I felt really creatively stagnant. The very first thing that I built was actually a spirits company where I wanted to make brandy cool. And kind of a similar thing, like find a stale category and be the one cool brand in it. If the guy at the top doesn't get it, doesn't understand it, he's never going to make it out into the world.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode