In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In this episode, Wes covers the four essential phases of building a high-performing team. First, he shares how to create an accountability chart by defining roles to focus efforts on critical functions. Next, he focuses on how to assess alignment with company values and performance by using quick and thorough audits to optimize each role. Then, he emphasizes understanding each team member's personal vision to motivate them and aligning company goals with meaningful incentives. Finally, he speaks about how to foster continuous skill growth through targeted training and one-on-one coaching, ensuring that each team member is equipped to advance company objectives effectively.

Key Highlights:

• 00:13: Why it’s important to build an elite team
• 03:00: Designing the team with accountability roles
• 07:37: Conducting team audits to assess fit and performance
• 09:00: Using quick and performance audits
• 15:03: Aligning incentives with individual goals
• 18:15: Setting meaningful goals and rewards
• 21:02: Developing skills through focused coaching

→ Here’s where you can purchase The Product-Led Playbook.