I think we can all agree that any year is a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined.

I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired.

That was a scary decision to make, and it wasn't easy to make either! But it was absolutely the right call for a few reasons:

• I had the opportunity to lead the Community Experience team.
• It gave Unreal members the opportunity to join an even better membership (for free)
• I worked alongside an amazing team and saw how a creator business at scale operates.
• It allowed me to focus on the non-service-related aspects of my own content business.

As a result, my overall business income increased nearly 50% this year. And while my 2020 income was nearly 70% service-based, less than 2% of my 2021 income was service-based.

It's been an amazing year, and I feel so fortunate. The business is in a place now where I can truly be intentional about what I create, who I partner with, where I invest my energy, and more. And YOU have had a big part in that.

But I want to highlight some of the other lessons I've learned this year that I think can serve you in your life as a creator too.

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Twitter thread on why community is hard

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