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The Animalz Principles of Quality

The Animalz Content Marketing Podcast

CHAPTER

The Second Principle Is Convincing

A logical post could be really boring without some kind of compelling story or theme. Youre almost your you're helping the reader in that sense. The second principle, slightly less sexy, but very important, is logical. It's like our own internal compass. We can tike that off and then hopefully other people will feel the same. And i think that's part of why these principles work, because they work together, not individually.

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