The Second Principle Is Convincing

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality:

• What does it really mean to create something quality?
• How can we consistently create quality, despite the fact that we work with hundreds of customers, in dozens of industries, each with their own, idiosyncratic tastes and preferences?
• How can we stay ahead of changing trends, technology and expectations?

In today’s episode, I dive deep into the quality rabbit hole with Animalz CEO Devin.

We share the foundational, six principle benchmark we use to safeguard quality at Animalz; we talk through a strategic framework for adapting content to the expectations of other people; and we explore how the defining characteristics of “quality content” change over time.
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• Follow Devin on Twitter
• Follow Ryan on Twitter