Is There a Powerful Form of Social Proof?

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New research shows that there's a particularly powerful form of social proof. People want to be consistent with what they have already said or done cally in public. If we can ask people to take a small step in our direction voluntarily, could you do this? They will now be significantly more likely to take a larger step and live up to it. This is an implication for anybody like a manager who has given members of your team tasks to complete before the next meeting.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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