Navigating the Shift to Plant-Based: Challenges and Perspectives

Exploring the transition from vegan to plant-based terminology on restaurant menus, the chapter discusses the rise of plant-based and flexitarian diets amidst conflicting data on adoption rates and market trends. It covers the impact of mainstreaming veganism on cultural narratives, societal norms, and debates surrounding health, ethics, and sustainability in food choices. Emphasizing the need for constructive conversations in the food industry, the chapter delves into the nuanced politics and challenges in finding a middle ground between meat-eating and vegan lifestyle advocates.